Sunday, December 29, 2019

Cause and Effect Essay - The True Cause of School Shootings

Most of us learned when we were very young that we should not judge by appearances. But, in the aftermath of massacres in schools everywhere, a sane person has to take seriously what the material world shows - and pass judgment. After all, a lack of judgment and subsequent action may lead to further youth violence. This event has been thoroughly dissected by a whole herd of politicians and pundits over a period of some months. But they have, unfortunately, failed to reach the heart of the matter. For the heart of the matter is theological, a category that does not often appear in American public discourse. Instead, we hear talk about psychology, community, exclusion - the narrow, modern litany of cause and effect. David Mandel, a†¦show more content†¦But it really conceals an attitude for which there is a technical theological term: Gnosticism. Gnosticism was one of the early Churchs chief rivals. Unlike biblical creationism and the more optimistic views of nature found in some pagan philosophers, Gnostics saw the world as the product of an evil or, at best, indifferent, god; the true God was to be found only beyond material things. Evil was built in the foundations of this world. If you want a rough idea of what this means in practice, you need look no further than Star Wars. The two sides of the Force are in perpetual conflict with one another. Neither Good nor Evil are ultimate principles, merely two parts of a whole. We are supposed to root for the good guys. But the dark side is always there, too, and has its meaning and beauty for some souls. In similar fashion, our culture does not wholly accept groups like the Trench Coat Mafia. Many principals and teachers are engaged in a daily struggle to keep groups like them under control. Any school, for example, that lets gang insignias and graffiti go unchecked is headed for disaster. So administrators are quick to check them whenever possible. But the black trench coat presents a different kind of problem. It is not hard to imagine the outcry from the ACLU and other groups if schools move to ban otherwise harmless articles of clothing. And wherever the argument begins to be made that such fringeShow MoreRelatedShould Weapons Carry A Concealed Weapon?928 Words   |  4 Pagescourses. Would consenting untrained students to carry concealed weapons around campus be such an enticing idea, when at any moment someone could lose their mind and go on a shooting rage? One may never know what kind of background that specific being that carries a concealed firearm has. In reality no one knows what kind of effect this would have towards universities or college campuses, but it could result in a students’ academic performance. Weapons on university campuses would create a vast interferenceRead MorePersuasive Essay On Gun Control1374 Words   |  6 PagesKeishaun Ellison Mr. Beckwith Senior English 11/10/2017 After recent mass shootings, the gun control debate has reached the boiling point. We need gun control laws? Gun control, ownership, and laws should be changed immediately.†Did you know that 33 people are killed with guns every day in America? Something needs to be done about gun control because the death rate is steadily rising and guns are one of the leading causes of death in the United States. â€Å"One reason gun control laws shouldRead MoreShould We Blame Video Games For Violence1295 Words   |  6 Pagesaction and shooter genre. In a modern action/ shooting games, one can see the blood and even characters get their head blown off. Some video game titles have mass murder scenes and even sexual themes. â€Å"As the level of violence in video games has increased, so has concern for the effects on those who play - especially those who play a lot† (â€Å"Video Game Addiction† 1). This raises the question, are violent video games the reason or factor that causes violence in the people that play them? ViolentRead MoreDownfall of Education System was No School Prayer649 Words   |  3 Pagesprayer was removed from public school classrooms in 1962, we have had a 6-fold increase in violent crime, our divorce rate has tripled,births to single mothers have increased 5-fold, the teenage suicide rate has tripled, and SAT scores have dropped 10%.(Creation Today) . Reasons that represent why prayer and moments of silence should be allowed in the public school system will be expressed. This essay will represent the affirmative stance when regarding this topic of school wide prayer and moments ofRead MoreEssay on Stereotypes in the Muslim World 857 Words   |  4 Pagesstereotyping leads to a multitude of evils such as discrimination against Muslims, their exclusion from social and political processes, and presumption of guilt by association and even hates crimes. This essay is an endeavor to discuss some basic causes of stereotypical images of Islam and their effects on the society in general and the Muslim community in particular. Islam is a religion that encourages peace and understanding among people of all beliefs, and it strongly prohibits any forms of violenceRead MoreSwift, Orwell, and King: Standing against the Injustices of Their Times1795 Words   |  7 Pagesas Orwells short story Shooting and Elephant was a principled denunciation of British imperialism. Swift was not nearly as great a hero and moral example as King and Orwell, who took a firm and principled stand against the major injustices of their time. His Modest Proposal was a strong satirical attack against British imperialism in Ireland, though, and the extreme poverty, hunger and oppression faced by the inhabitants of that island. This became his most famous essay, in fact, and one thatRead MoreThe Effects Of Playing Video Games On Adolescents1554 Words   |  7 PagesProfessor Christina Collins English 1004 23 November 2016 Adolescents Playing Video Games An Issue Analysis Essay Introduction: Are there people who have never played video games at least once in their adolescence? You might recall some happy memories of playing video games with your best friends or that your parents punished you because you spent a lot of time playing video games. Most school teachers and parents are apt to think that playing video games in adolescence might only have negative impactsRead Moreâ€Å"There is increasing evidence that early exposure to media violence is a contributing factor to the1000 Words   |  4 Pagescomputer games and violence that they observe at home, school and their social environment. This paper intends to comprehend media violence and its effects on humanity by understanding the issues that underlie the argument of whether the exposure of violence through the media does in fact contribute to ones likeliness to engage in violent and/or aggressive behaviour. In this essay, an evaluation will be made to determine the length of the effects of violent media in childr en and adults. Secondly anRead MoreAre Social Networking Sites Good for Our Society Essay1670 Words   |  7 PagesLiliana Katiana English I May 18, 2013 Are Social Networking Sites Good For Our Society? Many people in our society can relate. We wake up, check our phones. We go to school, check our phones. We go home, check our phones. And right before we go to bed, we check our phones. And for what? What are we constantly checking? Imagine logging out of social networking sites for one day. How would you feel? You would probably feel disconnected and want to log back on as soon as possible. This generationRead MoreThe Effects Of Imperialism In George Orwells Shooting An Elephant1633 Words   |  7 Pages  Ã‚  Ã‚   In Shooting an Elephant, George Orwell uses his experiences as a European police officer in Burma during early 20th century imperialism in order to convey that imperialism destroyed both the native and the white man’s freedom. When Orwell is reluctant to shoot the elephant, he states â€Å"I perceive in this moment that when the white man turns tyrant it is his own freedom that he destroys.† He appeals to the audience’s emotion by stating this, mak ing it clear that he feels more pressured by the native

Friday, December 20, 2019

Symptoms And Treatment Of Diabetes Essay - 1270 Words

Student: Vu Le SOAPE NOTE (Diabetes Case I) Subjective: 1. Chief Complaint: CO is a 57 year old white man who comes into the clinic with a chief complaint of feeling weak. 2. History of Present Illness: The patient comes into his primary care physician office complaining of feeling weak. He tells the doctor that he feels tired after doing normal activities; as well as, feeling more thirsty and hungry. Also, he said that he has noticed that his has gained about ten pounds within this past half year. Objective: 1. Past Medical History: †¢ Hypertension for the past 20 years †¢ Osteoarthritis for the past eight years †¢ Asthma for the past 25 years †¢ Obesity for the past 30 years 2. Family History: The patient’s mother has diabetes and is still alive, his father medical and past history is unknown, and he has no siblings. 3. Social History: The patient’s occupation is working in construction. He states that he has been a smoker for ten years now with about one pack per day intake. He has been married for 35 years. Patient denies alcohol use other than binge drinking during football season with the amount depending on whether the Miami Dolphins win which equals to drinking ten beers and if they lose then he drinks twenty beers. 4. Allergies/Reactions: NKDA (No known drug allergies) 5. Current Medications and Indications: †¢ amlodipine 10mg daily †¢ naproxen 500mg BID (twice daily) †¢ albuterol HFA 1-2 puffs Q4 (every 4) hours prn (as needed) for wheezing †¢ PulmicortShow MoreRelatedDiabetes : Symptoms And Treatment Of Diabetes1058 Words   |  5 PagesHector Bustillos June 21, 2015 FCS 247- Nutrition Diabetes As young kids we learn from our family environment self-care behaviors, including diet and physical activity. As of 2014, there are 29.1 million people in the world that are diagnosed with diabetes. (2014 National Diabetes Statistics Report) Diabetes is a disease that affects how your body produces insulin, which then affects your blood sugar. There are two types of diabetes. Type 1 diabetes is where someone does not produce insulin at allRead MoreSymptoms And Treatment Of Diabetes1390 Words   |  6 PagesFTVN036 Diabetes Mellitus Ms. Evelyn Sadsad August 21, 2015 As America’s 7th leading cause of death, Diabetes is steadily rising as a consequential result to the contagious sedentary lifestyle involving a very poor diet lacking in nutritional value and an increase in sugar or high fructose corn syrup. Many contributing risk factors are prevalent and attribute to the expanding number of the population who acquire diabetes. Signs and symptoms of Type I and Type II diabetes canRead MoreSymptoms And Treatment Of Diabetes1442 Words   |  6 Pagespeople sweet treats can be a true indulgence, but for others this could mean the difference between life and death. Those people have to watch everything they eat and how much sugar they take in because they have a chronic illness called diabetes. â€Å"When you have diabetes, your body either doesn’t make enough insulin or can’t use its own insulin as well as it should.† (Centers for Disease Control and Prevention [CDC] 2015) Insulin is a hormone made by the pancreas that is located near the stomach andRead MoreSymptoms And Treatment Of Diabetes1485 Words   |  6 Pageswith diabetes, and 86 million are living with pre-diabetes, a serious health condition that increases a person’s risk of type 2 diabetes and other chronic diseases. â€Å" (Center for Disease Control and Prevention 2016) Diabetes is a crippling disease that has complications that can drastically change a once normal life, but the appropriate medical and nutritional therapy can help to manage and reduce the risk of developing such complications. â€Å"1.4 million Americans are diagnosed with diabetes everyRead MoreSymptoms And Treatment Of Diabetes904 Words   |  4 Pageshave been diagnosed with diabetes,either type one or type two(CDCP). Diabetes has become a well known disease because more people are either getting diabetes or know someone who has it. There is a lot of information people get mixed up with the two different types. Type one diabetes causes one’s pancreas insulin cells to stop working and no longer produce insulin which your body needs to survive. Type two diabetes is not as severe as that. The pancreas still works, but diabetes is from either being overweightRead MoreSymptoms And Treatment Of Diabetes2337 Words   |  10 PagesDiabetes is one of the most common diseases, in which the person has high blood glucose, either because insulin production is inadequate, or because the body s cells do not respond properly to insulin, or both (Diabetes with Intranasal Light Therapy – (Mediclights Re search Inc, 2016). People with diabetes are at risk for long-term problems affecting the eyes, kidneys, heart, brain, feet, and nerves. The best way to prevent or delay these problems is to control your blood sugar and take good careRead MoreSymptoms And Treatment Of Diabetes1349 Words   |  6 Pagesrenal pelvis, clubbing, dilation and distension of tortuous megaureter DIAGNOSIS CLINICAL PRESENTATION7 †¢ History ââ€"‹ The patient may be asymptomatic, complain of voiding symptoms (e.g., urinary frequency, urgency, nocturia), recurrent urinary tract infections or bladder spasm (intense involuntary contraction of the bladder) ââ€"‹ Symptoms in children are vague and generalized in nature (e.g., don t feel good) ââ€"‹ Fever, chills if urinary tract infection is present ââ€"‹ Nausea, vomiting, abdominal pain orRead MoreSymptoms And Treatment Of Diabetes729 Words   |  3 PagesDiabetes is a condition characterized by the presence of sugar in the urine, due to malfunction of pancreatic cells. Diabetes mellitus is the most common endocrine disease and is characterized by elevated blood glucose (blood sugar) over 100 mg / l. The disease affects all ages and can be classified as follows: a) Type I or insulin-dependent, more common in children and young people; b) Type II or non-insulino-dependent, in mature people over 40 years. Diabetes occurs due to several causes: *PancreaticRead MoreSymptoms And Treatment Of Diabetes1132 Words   |  5 PagesOne morning I went to work i was assigned to be Mr. C nurse. Mr. C was admitted in the med-surg/ telemetry unit two days before I was assigned to care for him. He was a 52 year old male with a new diagnosed of type II diabetes. He had history of hypertension and hyperlipidemia. He was admitted for ketoacidosis. As per the emergency room report, his blood glucose was more than 450 mg/dl when he came there. He was placed on intravenous fluid normal saline at 125 ml/hour. He was also placed onRead MoreDiabetes : Symptoms, Causes, And Treatments1528 Words   |  7 PagesWhat is diabetes? Diabetes, also referred by doctors as diabetes mellitus, in simple words meaning people have too much sugar in their blood stream, or in medical terms, high blood glucose (blood sugar). The reason why people have diabetes because people’s insulin production is not enough, or because their body s cells do not r espond properly to insulin, or in some cases, both could be the case. Patients with high blood sugar will most likely experience polyuria (frequent urination), they will

Thursday, December 12, 2019

Analysis of Marketing Plan of La Trobe Management Online

Question: Describe about the Analysis of Marketing Plan of La Trobe for Management Online. Answer: Introduction The following report contains analysis of marketing plan of newly launched and commercialized marketing program of La Trobe Masters in Management course. This program is a masters course of management that is being offered by La Trobe University. This product enables students and prospects to access classes and consultation online through a well developed module. The product has been developed as a result of increasing demand for convenience and flexible mode of learning from the Australia and offshore post graduates students. This has been driven by advancement in technology from the past few years. This report will involve a comprehensive analysis of situation, customers, competitiveness, marketing objectives, marketing strategies and the marketing Ps in the marketing plan of La Trobe University masters of management online. The report also discusses the current issues that may affect the program and outlines recommendations for improving the marketing plan. Background Context La Trobe University is a public research institute that was established in 1964. The university has 36000 students. The university has over 7000 international students from different parts of the world. The main campus has 26000 students at Melbourne. The remaining 7500 students are hosted by the other six campuses in the country (La Trobe, 2016). The university has had a culture of bringing higher education to students who might otherwise not have a chance to have it. Therefore the University has continuously focused on future to offer online courses to widespread students willing to study with La Trobe University. The University launches online courses to suite diverse student need with desire to offer real world experience that give a global perspective and a society that take knowledge to the next level. The University has a mission is to serve the society of Victoria for the purpose for higher education, economic, social and cultural benefit of Australian and international communities. This is to be done through access to quality higher education to this disadvantaged in the societies. (La Trobe Act, 2009). The University envisions that it will be different in pursuit of world class research that makes difference in the worlds most pressing issues. La Trobe is to be a social inclusion place that will be globally recognized for excellence. Industry Context La Trobe University is offering a managerial course on online platform. The product is in the education industry meant for advancing leadership skills from the undergraduate level. The industry on online platform is a developing one though the traditional industry has existed for years. The studies remain the same with the online platform developed to enhance accessibility, flexibility and convenience. Students are not required to be around the school premises to access classes, library or tutorials. Rather, they are able to access these services from whenever they are and are only required to login in their portals. The industry is a developing industry that has attracted most of higher learning institution in Australia and around the world. Improvement and advancement of technology has enabled development of the online learning products (Online Education Degrees Booming, 2012). Each institution has a role to position itself in a manner that it will be able to attract both Australian and international students to enroll in their program. Therefore, it a competitive industry that require good marketing planning in order to reach, persuade and convince targeted students to enroll. Situation Analysis The organization product is a masters degree in management. La Trobe University offers the Masters degree in an online interface that allows students to access classes, library and tutorials using their smart phones or computers. The degree allows the student to develop knowledge in management or leadership. The student is equipped with tools and skills important to manage companies, government and non-profit making organizations. The University program targets all the graduates willing to study online. It qualification is an undergraduate degree from Australian university or an equivalent international qualification. The program also allows individuals with prior learning and experience in their professional to enroll for the course. Therefore, the product target markets are all graduates from Australian universities who are more the one million per year and international scholars around the world (Maria, 2016). The online platform has gained popularity in the past years. 87% of the Universities in Australia have access to internet. 70% of Australia universities have enables students to access online services and information away from universities. It estimated that 90% of the Australian universities allow students to browse for material online. From a survey carried out by Australia.edu, it showed that there were 207 courses offered online. The program was offered by 23 universities in the county. It showed that 31% of the online courses were exclusively with internet interaction only. It also noted that 90% of the total courses offered online were post graduate studies (Australia.edu, 2016). According to ICEF monitor, the online education market grew by 20% in Australia for the past 5 years. The market is estimated to grow to million in the next 10 years. Therefore, it can be established that the online educational product are on rise with increasing demand and competition as universities adopt this form of learning. The major players in Australia offering an online Masters in Management are; University of southern Queensland- Master of Management The University of Notre Dame Australia offering masters in Business Leadership Macquarie University- Masters of management The market leaders in the online course are Seeking Learning, open Universities Australia and Kaplan. Macro factors that will present opportunities for the Product; Advancement in Technologies: An improvement of gadgets and internet access will create more connections and accessibility of these two important requirements for an online learning program. Advancements in technology will enhance the interface between the scholar and the product offered by the institution. Target Customers The institution target customers for the online Masters degree are individuals willing to continue their studies without leaving their job due to personal reason. It focuses on graduates who are working and cannot quit their jobs for studies. Therefore, the program enables the student to multitask by learning during their free time and comfort. These customers have fixed schedules to afford to attend a lecture in the institution premises. The organization target groups are individuals who can afford internet and gadgets that can be used for learning process. The product also requires individuals with self discipline to can self manage themselves and follow instructions under no or little supervision. Customers targeted by this service have a need for knowledge and skill in management or leadership. Customers are in need of sharpening of their skills to improve their businesses or assume a leadership role in an organization (Network, 2016). Therefore, the online Masters degree will satisfy their need for better performance in the leadership responsibilities in their respective jobs. Competitiveness La Trobe University is operating in a very competitive environment. The market has several institutions offering the same course. La Trobe is operating in an industry where the institutions that have specialized on the serve before it launched it service. The organization masters degree in Management is accessed in the same way like that of its competitors. The difference is the charges and support given by the institution. La Trobe has adopted a distinct culture from the beginning and is evident in the operation the newly launched program of Masters in Management. The institution offers an interactive service that is supportive to student and also the charges are different from that of the competitors. The industry has few limitations to entry. Other higher level education institutions can venture into offering Online Masters degree in the future. Therefore it with great importance that the organization establishes it brand appropriately that it continues to grow and increase the market share. Marketing Objectives The marketing plan objective of La Trobe Online program was to inform and grow market share of the service in the industry. The marketing objectives were specific, attainable, realistic and measurable. This will enable continues popularity of the program. This will make the program effective as it will be able to attain the predetermined objectives. Marketing Strategies Target Markets: The strategy chosen in the marketing plan of La Trobe University is multiple segments. This strategy will enable the newly launched program have a widespread customers. Individuals across all courses provided that are graduates from Australian universities or equivalent from other countries. Multiple-segmentation gives them a wider target of the prospect students to enroll for the course. It is noted that La Trobe Online Masters in Management is seeking to attract scholars in different disciplinary as far as they are in need of knowledge and skills for leading their businesses or assuming a leadership position in an organization. The design for online masters in Management is not specific nor does it require special qualifications. Therefore, a multiple-segmentation for targeting markets is appropriate for its ability to get more prospects to the program. A niche is not important in this case. The organization is in need of kicking off and requires as many scholars enrolling as possible. Therefore, separating the market and focusing on an individual niche will serve to the disadvantage of the organization. Product The product is designed to offer foundation knowledge for leadership. The package allows the student to attain knowledge and skills important in running an organization. The program allows the student study management in broad or can specialize with entrepreneurship and innovation or project management. The package design also allowed to on campus students but permits only 25% online for these students. This restriction is outlined by ESOS on domestic and foreign students. The organizations student requirement for enrolling is an Australian degree or any international equivalent. It also requires an IELTS score of 6.5 for international students in English. The IELTS for student from Australia is 6.0. Then the institution requires personal statement stating the student education background. This is followed by a resume from the applicant. Therefore, it can be seen that the application process is easy and requires achievable past requirements. The program will cost AU$24730 for 120 per 120 credit points for students in Australia and New Zealand. While the cost for international student is AU$28460 for 120 credit points. The Brand The online Masters in Management will be marketed the La Trobe umbrella. This will establish the brand for the course in the target audience (Hamer, 2011). The La Trobe brand will be used to offer associate to the online Masters in Management brand to increase confidence and awareness of the course. This enables the newly launched program to be adopted by targeted audience. The established brand of La Trobe University of doing thing differently will fasten the adoption phase of the new course (Rungie and Laurent, 2005). For instance, students and former student will approve the course confidence basing their judgment of the course on the previous courses they undertook from the university and give it the same rate. Therefore, the course promoted under the University umbrella brand will give the course a new edge of marketing making it easy to penetrate the market in Australia, New Zealand and the rest of the world. The online masters in management will use the universitys colors, design and symbols. This will promote the brand in the market by distinguishing it from it competitors. These colors, design and symbols will also enable consumers to different the product in the market. These features will enable online Masters in Managements be distinct and unique under the brand features of parent established brand. The newly launched online Masters in Management will use the Parent university slogan of doing everything differently. This will incorporate the culture of the parent school to the new course (Chawla et al., 1999). Therefore, the targeted audience will receive the information about the newly launched course with the perception that the quality and support services are the same to that of the La Trobe University. Price The La Trobe online Masters in Management program is priced at AU$24730 for 120 credit points. Each subject is priced approximately at AU$3557.50. These are the prices for Australian and New Zealand students. La Trobe has priced the course higher for international students at AU$28460 per 120 points and each subject is priced at AU$3557.50. Therefore, La Trobe complete price is AU$49460 for Australians students and A$56920 for international students. In order to analyze the appropriateness and competitiveness of the La Trobe price, comparison to it two competitors are discussed. For instance, Macquarie University price for online masters in management is AU$ 41000 in one year. For University of Southern Queensland Australia, they charge AU$ 31680 to complete the program for two years (Masterstudies.com, 2016). Therefore, it can be said that the prices of La Trobe are slightly higher than that of their competitor. This price is can be perceived by potential targeted customers as price for quality. High prices are associated with quality and therefore, the program of Online Masters in Management offered will regarded as of high quality relative to that of its competitors. Other Issues in the marketing plan of La Trobe online Masters in Management Flexibility: The course it portrayed as a flexible program that a student has an option to enroll with more than four intakes in a year. This is different from it competitor who have one or two intakes in a year. Requirements for entry: La Trobe online Masters in Management does not limit students to pursue the course on the bases of the course they studied on undergraduate level. This is different to other competitors who require the student to have taken a business related course in order to qualify for their online Masters Management course. Conclusion From the analysis in this report, La Trobe Online Masters in Management course is a timely product to be launched at the time. This has been driven by advancement of technology and improvement of services through internet. Consumers have changed their preferences to services valuing convenience, flexibility and adaptability. La Trobe Marketing program has a role to inform, persuade and convince target consumers for the new product launched by the university. It has been established that the design of the course itself gives them a competitive advantage to the organization to be able compete with its competitors. Therefore, it can be summarized that the La Trobe Online Masters in Management course launch in the market is a timely product due to the increasing demand among Australians and international students. The marketing program is effective and the product success in the market is expected due to strong branding and adaptability of the product in the market. Recommendations From the analysis above, the following is recommended; The promotional activities should be aggressive the first three months. This will create awareness of the masses that a new program has been launched. Internet marketing is highly recommendable. The marketing program should focus on internet marketing through social media and high traffic websites. This will have a wide range of audiences reached by the promotional message. References Australia.edu. (2016). An Overview of Online Education in Australia, Online Courses, Services, Universities. [online] Available at: https://www.australia.edu/admissions/Online-Education/ [Accessed 11 Oct. 2016]. Chawla, S., Ellis, J., Saluja, A. and Smith, M. (1999). Global perceptions of online advertising. Services Marketing Quarterly, 19(1), pp.91-98. Concise encyclopedia of professional services marketing. (2009). Choice Reviews Online, 47(01), pp.47-0040-47-0040. El-Gohary, H., OLeary, S. and Radway, P. (2012). Investigating the Impact of Entrepreneurship Online Teaching on Science and Technology Degrees on Students Attitudes in Developing Economies. International Journal of Online Marketing, 2(1), pp.25-37. Farese, L., Kimbrell, G. and Woloszyk, C. (2009). Marketing essentials. Woodland Hills, Calif.: Glencoe/McGraw-Hill. Hamer, L. (2011). Reducing Online Buyers' Perceptions of Risk: A Study of Online Auctions. Services Marketing Quarterly, 32(2), pp.83-95. Handbook of services marketing management. (2000). Choice Reviews Online, 37(10), pp.37-5764-37-5764. Kotler, P. and Armstrong, G. (2006). Principles of marketing. Upper Saddle River, N.J.: Pearson Prentice Hall. Leo, J. (1982). Competitive strategy: Techniques for analysing industries and competitors. Industrial Marketing Management, 11(4), pp.318-319. Lovelock, C. and Wright, L. (2002). Principles of service marketing and management. Upper Saddle River, N.J.: Prentice Hall. Maria, J. (2016). La Trobe University - Melbourne - Australia - DistanceLearningPortal.com. [online] Distancelearningportal.com. Available at: https://www.distancelearningportal.com/universities/11313/la-trobe-university.html [Accessed 11 Oct. 2016]. La Trobe, U. (2016). Master of Management Online. [online] Latrobe.edu.au. Available at: https://www.latrobe.edu.au/online/master-management [Accessed 11 Oct. 2016]. Masterstudies.com. (2016). Master of Management, North Ryde, Australia 2016/2017. [online] Available at: https://www.masterstudies.com/Master-of-Management/Australia/Macquarie-University/ [Accessed 11 Oct. 2016]. Masterstudies.com. (2016). Master of Management, Springfield, Australia. Online Master! 2016/2017. [online] Available at: https://www.masterstudies.com/Master-of-Management/Australia/USQ-Australia/ [Accessed 11 Oct. 2016]. November, P. (1984). Practical marketing in Australia. Brisbane: John Wiley Sons. Network, A. (2016). Student Numbers at Australian Universities | AustralianUniversities.com.au. [online] Australianuniversities.com.au. Available at: https://www.australianuniversities.com.au/directory/student-numbers/ [Accessed 11 Oct. 2016]. Online Education Degrees Booming. (2012). Phi Delta Kappan, 94(3), pp.6-7. Robinson, K. (2003). La Trobe University, Melbourne, Victoria. Health Information Management Journal, 31(4), pp.16-17. Rungie, C. and Laurent, G. (2005). Repeated Binary Logit: Analysing Variation in Behavioural Loyalty. Australasian Marketing Journal (AMJ), 13(2), pp.27-36. Stair, L. and Stair, L. (2009). Careers in marketing. New York: McGraw-Hill. Technology-Driven Online Marketing Performance Measurement:. (2014). International Journal of Online Marketing, 4(4), pp.0-0. University, L. (2016). Master of Management. [online] Latrobe.edu.au. Available at: https://www.latrobe.edu.au/courses/feature/business-and-commerce/master-of-management [Accessed 11 Oct. 2016].

Thursday, December 5, 2019

Disaster in Future Essay Sample free essay sample

Outline We are all traveling on a development fling crisscrossing all the barriers of vantage to make emblem of alien amenitiess for ourselves but at the same clip we are burying that we are ourselves ask foring dangers of limitless grades. During past many old ages. 100s of 1000s of lives all over the universe are acquiring succumbed to the nature’s fad in the signifier of Hurricans. twisters. temblors. inundations. dearth. draft and diseases conveying lone devastations and desolations all the manner. The desire and super-ego of adult male to command worlds. the Earth. its productiveness and its conditions has merely brought decease. desolation and devastation. Delicate balance between ecosystems on our planet has been disturbed by the uninterrupted population growing. Urbanization and industrialisation has resulted in land-originating pollution and additions in the usage of fossil fuels contributed significantly to the heating of the Earth due to let go of of gases such as C dioxide. N oxides. methane and Chlorofluoro-carbons in the ambiance. Significant alterations in the H2O and radiation balance of the planet have taken topographic point due to extended deforestation of big surface countries of the Earth. Changes in clime. planetary heating and rise in sea degree is truly a cause of great concern as they appears to hold serious inauspicious impacts non merely on our twenty-four hours to twenty-four hours to lives but besides whole of animate being and works life. But this is non the terminal every bit and as there is addition in the development activities. in the signifier of new innovations and technological developments there is more and more perturbation in the balance of nature. and more and more we are at hazard of expected addition in the frequence of hurricanes. storms. heavy rains. inundations and flash inundations impeding the really nucleus of development procedure. Mining. reservoir building. Oil and gas production have added to our wealth but on the othe manus riggering the hazard of temblors excessively in the close hereafter. Introduction: Before adult male adopted civilisation as a manner of life. he was populating. for million of old ages into the really laps of nature holding really near predatory-prey relationship with all the species of animate beings and works lives and there was a certain set of equilibrium in the nature. As clip passed and we began to free our sight towards our ain beginnings. our attempts all went into innovation of tools and wholly a different manner of life As and as we are happening ourselves traveling off from our roots. we began to develop a sense of inferior place and position. We have stopped ourselves seeking jobs from nature and began our hunt merely for those replies that meet our peculiar demands and at a peculiar motion. Passage: Man’s endeavouring spree forced him to began caressing with the really nature he was portion of harmonizing to ain suited and selfish designs resulted in the beginning of ecological instability and along with it nature’s fad in the signifier of earthquack. Tsunami. Volcanoes. inundations etc. in its varied and varicolored signifier. At this minute where we all are gathered together to discourse catastrophes adult male has inflicted upon themselves. I would wish to prehend this as an chance to bespeak and raise an dismay on the catastrophes we all can confront in the close hereafter. The importance of this subject lies in the fact that Scientists are continuously giving us warning on catastrophes that nature can confer onto us if we do non move and play our parts in the development activity of the province. Our life. is capable to the phantasies of our rich civilization but a civilization which is repressed. and severed off in its full badness from the wild life of the Earth and it was because of this disaffection merely. the hazard of nature taking its enormous function will maintain on increasing and here I will convey to all of your sort notice ineluctable catastrophes we are traveling to confront in the close hereafter. because more and more we interfere in the working of nature. more and more jobs we are making for ourselves. Body It was the twelvemonth 1970. shot was traveling on for the Simon and Garfunkeil’s â€Å"Bridge Over Troubled Water’s. Appolo 13. and the decease of Scope Monkeys Trial defendant’s John T Scoops and yet same minute was besides the taging point of the birth of the World environmental motions while detecting the First Earth Day. In July when the environmental protection bureau was formed what followed was assorted parts of federal statute law act like Clean Air act and clean H2O Act and clean endangered species Act which was written to protect environment and the environment protection bureau. After all with these Acts of the Apostless. the manner of life of America was changed enormously and raises the consciouness about the people on litering. recycling. planetary heating etc. Fridge in Organic group is in hit with broad politician and holiwood famous persons have conspired to unleash a inundation of environmental extension and eco myths. For eg Ozone consuming hair spay aerosoles and so egress burning angles which all can be cause sedate injury to organic structure. United Nation Food and Agricultural Organization demonstrates their rapidly turning herds of Cattle as one of the biggest menace to human sort. 1. 5 billion cowss on Earth are responsible for plunging 18 per cent of green house gasses doing planetary heating. More than tierce of the Green house gas Methane comes out of the cattles and their manure and 100 other more types of polluting gasses. Technical university of Norway is claiming to happen out mouse besides held responsible for breathing ore than 200000 kgs of Carbon di oxide every twelvemonth. If these emanations continues to turn at a rapid rate so clip is non far when we will hold Carbon di oxide merely every where near us and near our surface. . In the history of Tsumani. temblors had been the major perpetrators. but they besides have been caused due to monolithic motions above or below the H2O surface. volcanic eruptions. submerged erodings. big meteoroid or star-shaped impacts. or proving of atomic arms under the oceans. It has been an occasional phenomenon and the universe has been witnessing its immense moving ridges hitting the shores with its full horrific might doing merely devastation all the manner. Whether anticipations of our scientists sing the reaching of catastrophes will turn out true or non. yet it can be really good said that if all do non take concrete attempts to cut down our intervention in nature’s sole enterprises. there is every possibility for any natural catastrophe. Natural catastrophes have been happening really often. yet really few concrete attempts are being done to forestall us from their black effects. In the terminal. I would merely wish to state that demand of the hr is to analyze and chew over on the expected catastrophes in the hereafter and arrive at some concrete solution without endangering each oter On one manus. scientists are giving the warning marks whereas on the other manus experts’ purpose to state that anticipations about La Palma or the Hawaiian vent of Kilauea are exaggerated. The Tsunami society thinks it to be this whole megatsunami matter as scaremongering tactics. In other words. the whole construct of megatsunami is merely to frighten the people else advocates of megatusnami have no solid valid evidences to turn out their point. Infact George Pararas-Carayannis. laminitis of the Tsunami Society. said. â€Å"We are speaking about 1000s of old ages in the hereafter. Anything could go on. An asteroid could besides fall on Earth. † ( China Daily. on-line edition ) . Even figure of experts covering with moving ridges pinpointed the fact that tsunami happening from sudden landslides disperses at a much faster gait than those generated by powerful temblor. and the editor. Charles Mader. of the Science of Tsunami Hazards Decision. Pinpointed the fact that even there has been monolithic landslides on La Palma. and tsunami to make North America. the tsunami making North America would be no more than 1 metre Whether anticipations of our scientists sing the reaching of megatsunamis will turn out true or non. yet it can be really good said that if all do non take concrete attempts to cut down our intervention in nature’s sole enterprises. there is every possibility for any natural catastrophe. Natural catastrophes have been happening really often. yet really few concrete attempts are being done to forestall ourselves organize its black effects. In the terminal. I would merely wish to state that demand of the hr is to analyze and chew over on the expected catastrophes in the hereafter and arrive at some concrete solution without endangering the other.

Thursday, November 28, 2019

Absolute Power Corrupts free essay sample

This was indicated by what happened to Kreon when he abused his power. Kreon settled a decree that prohibited anyone from burying Polyneices dead body. He was proud of his decree, and he also stated that he would be a good king by listening to what people said regarding his decisions. When the decree was broken by Antigone, Kreon sentenced her to death. This angered the gods because they wanted the dead body of Polyneices buried, and they did not want a live body (that of Antigone) buried in a cave. Kreon was told by Haimon to change his mind, but Kreon rejected his request and went ahead and buried Antigone alive. Teiresias warned Kreon that the gods were angry and his actions were to be blamed. Kreon rejected both Haimons request and Teiresias warning, and as a result, he suffered in the end. In the beginning of the play, Antigone and Ismene were found arguing about whether Polyneices body should be buried. We will write a custom essay sample on Absolute Power Corrupts or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Antigone wanted to bury her brothers body, but Ismene objected because she said that they should not disobey Kreon, who had absolute power and had prohibited Polyneices burial (26-80). Ismene indicated that the citizens of Thebes did not dare to go against what Kreon decreed. They all knew that if they objected to Kreon, punishment would be the result. In the play, Kreon was first found addressing the senate as to how a ruler should rule his state. He said in his long speech, I believe that he who rules in a state and fails to embrace the best mens counsels, but stays locked in silence and vague fear, is the worst man there. I have long believed so' (217-221). To impress the senate Kreon told them that he would listen to any advice they gave him because that was what a good ruler should do. However, this was not how he reacted when Kreon heard that somebody buried Polyneices body. While he was talking to the senate, a sentry came in and told Kreon that Polyneices body had been buried. somebody up and buried the corpse and went off: sprinkled dust over it and did the ceremonies youre supposed to' (310-312). Kreon got very angry and threatened to kill the sentry if he didnt find the culprit who had buried the body. Kreon thought that all of the sentries were bribed into not telling him who was the culprit (372-391). Koryphaios suggested that the gods might have had buried the body: My lord, we have been considering whether a god might not have done this' (350-351). Just like a dictator, as if he knew the actions of the gods, he declared that it was impossible for the gods to honor (bury) criminals (363-364). He defied what Koryphaios had said and just declared that the gods would never bury Polyneices, and he got his way. Before, Kreon had said that a good ruler like himself would listen to people, but Kreon did not do that. He went against what he had said. This showed that Kreon was very hypocritical, and he always only declared what he thought was right. Some time passed, and the sentry came in the palace with Antigone, who had buried Polyneices out of sheer respect. Kreon asked her if she really went against the decree, and Antigone denied nothing. Yes, because I did not believe that Zeus was the one who proclaimed it; neither did Justice, or the gods of the dead whom Justice lives among. The laws they have made for men are well marked out. I didnt suppose your decree had strength enough, or you, who are human, to violate the lawful traditions the gods have not written merely, but made infallible. (550-558) Antigone said that the choice of burying Polyneices or not was not in the hands of humans. When a person died, the gods expected the body to be buried so that they could take it to the underworld. A dead body was the property of the gods. Burial was a tradition the gods had set for the people, and it was to be be continued. Kreon acted selfishly, abused his power, and went against the will of the gods to get his wish. As a reacti on to Antigones infallible concept of burial, Kreon said, these stiff minds are the first to collapse. Fire-tempered iron, the strongest and the toughest, thats the kind you most often see snapped and shattered' (578-580). Ironically, what Kreon said applied to himself. Kreon himself was stiff-minded about Polyneices not to be buried. Like all dictators, Kreon did not realize his stubbornness because he thought he was always right. Another case of when Kreon rejected others suggestions was in the scene with his son, Haimon. Kreon explained to Haimon the situation Antigone was in and the death penalty, and Haimon objected too it. Haimon said that he did respect Kreon a lot as a leader, but he said that in this situation, perhaps a second opinion will be valuable' (832). Haimon thought that no one is more innocent, no death more awful, no deeds more noble than hers' (841-843). Haimon kindly asked Kreon to change his mind for once and accept what others had to say and not give Antigone the death sentence. Kreon lost his mind and didnt accept what Haimon said, and Kreon claimed that only he was right. Again, he went against what he said earlier in the play about listening to other people. Kreon and Haimon argued more, and Haimon left by saying that Antigones death will bring about other deaths, and Kreon would never see him again (908, 924). After Haimon left, Kreon ordered for Antigone to be locked in a cave. According to tradition, the gods had a right over dead bodies, but they did not want live bodies buried or killed. This was exactly what Kreon was doing to Antigone. He went against the will of the gods, the most high, and angered them. He abused his power by not making decisions with other people, and he just wanted things his own way even though they were not for him to handle. After Antigone was locked in the cave, a prophet named Teiresias came to inform Kreon about his deeds. Teiresias told Kreon that once again he was walking on thin ice. Teiresias had heard weird noises of birds squawking in an evil frenzy' (1155). He told Kreon that he had tried to perform a sacrifice, but the ritual had failed. Teiresias informed Kreon that the state is sick' (1170) and that Kreons code of conduct was to be blamed. He also said that it was not too late to undo his terrible deed of burying someone who was living and not burying someone who was dead. Kreon replied to all this by saying that the prophet had been bribed by someone to say what he said, so that Antigone would be set free (1171-1223). Once more, Kreon rejected advice from a holy figure and did what he favored. Teiresias was known not to have had ever lied, so his statements were true. Kreon was not being fair and Teiresias warned him of that, but he still didnt change and misused his power. Teiresias mentioned to Kreon, just before Teiresias left, that Kreon had dishonored a living soul by putting Antigone into exile in the cave. He also stated that matters that had to be taken care of by the gods were out of his hands and that a crime of violence is being done' (1249), and Kreon was in charge of it. Teiresias ended by saying that that was why evil will pursue Kreon (1243-1250). By the end of the play, Kreon found out that both Antigone and Haimon had committed suicide. When Kreons wife, Eurydice, found out about her son, she committed suicide too. As the result of Kreons bad code of conduct and his constant abusing of his power, he had three dead bodies. He was responsible for all those deaths.

Sunday, November 24, 2019

Samuel Morse and the Invention of the Telegraph

Samuel Morse and the Invention of the Telegraph The word telegraph is derived from Greek and means to write far, which describes exactly what a telegraph does. At the height of its use,  telegraph technology involved a worldwide system of wires with stations and operators and messengers, that carried messages and news by electricity faster than any other invention before it. Pre-Electricity Telegraphy Systems The first crude telegraph system was made without electricity. It was a system of semaphores or tall poles with movable arms, and other signaling apparatus, set within physical sight of one another. There was such a telegraph line between Dover and London at during the Battle of Waterloo; that related the news of the battle, which had come to Dover by ship, to an anxious London, when a fog set in (obscuring the line of sight) and the Londoners had to wait until a courier on horseback arrived. Electrical Telegraph The electrical telegraph is one of Americas gifts to the world. The credit  for this invention belongs to Samuel Finley Breese Morse. Other inventors had discovered the principles of the telegraph, but Samuel Morse was the first to understand the practical significance of those facts and was the first to take steps to make a practical invention; which took him 12 long years of work. Early Life of  Samuel Morse Samuel Morse was born in 1791, in Charlestown, Massachusetts. His father was a Congregational minister and a scholar of high standing, who was able to send his three sons to Yale College. Samuel (or Finley, as he was called by his family) attended Yale at the age of fourteen and was taught by Benjamin Silliman, Professor of Chemistry, and Jeremiah Day, Professor of Natural Philosophy, later President of Yale College, whose teaching gave Samuel the education which in later years led to the invention of the telegraph. Mr. Days lectures are very interesting, the young student wrote home in 1809; they are upon electricity; he has given us some very fine experiments, the whole class taking hold of hands form the circuit of communication and we all receive the shock apparently at the same moment. Samuel Morse the Painter Samuel Morse was  a gifted  artist; in fact, he earned a part of his college expenses painting miniatures at five dollars apiece. He even decided at first to become an artist rather than an inventor. Fellow student Joseph M. Dulles of Philadelphia wrote the following about Samuel, Finley [Samuel Morse] bore the expression of gentleness entirely... with intelligence, high culture, and general information, and with a strong bent to the fine arts. Soon after graduating from Yale, Samuel Morse made the acquaintance of Washington Allston, an American artist. Allston was then living in Boston but was planning to return to England, he arranged for Morse to accompany him as his pupil. In 1811, Samuel Morse went to England with Allston and returned to America four years later an accredited portrait painter, having studied not only under Allston but under the famous master, Benjamin West. He opened a studio in Boston, taking commissions for portraits Marriage Samuel Morse married Lucretia Walker in 1818. His reputation as a painter increased steadily, and in 1825 he was in Washington painting a portrait of the Marquis La Fayette, for the city of New York, when he heard from his father the bitter news of his wifes death. Leaving the portrait of La Fayette unfinished, the heartbroken artist made his way home. Artist or Inventor? Two years after his wifes death, Samuel Morse was again obsessed with the marvels of electricity, as he had been in college, after attending a series of lectures on that subject given by James Freeman Dana at Columbia College. The two men became friends. Dana visited Morses studio often, where the two men would talk for hours. However, Samuel Morse was still devoted to his art, he had himself and three children to support, and painting was his only source of income. In 1829, he returned to Europe to study art for three years. Then came the turning point in the life of Samuel Morse. In the autumn of 1832, while traveling home by ship, Samuel Morse joined a conversation with a few scientists scientific men who were on board. One of the passengers asked this question: Is the velocity of electricity reduced by the length of its conducting wire? One of the men replied that electricity passes instantly over any known length of wire and referred to Franklins experiments with several miles of wire, in which no appreciable time elapsed between a touch at one end and a spark at the other. This was the seed of knowledge that led the mind of Samuel Morse to invent the telegraph. In November of 1832, Samuel Morse found himself on the horns of a dilemma. To give up his profession as an artist meant that he would have no income; on the other hand, how could he continue wholeheartedly painting pictures while consumed with the idea of the telegraph? He would have to go on painting and develop his telegraph in what time he could spare. His brothers, Richard and Sidney, were both living in New York and they did what they could for him, giving him a room in a building they had erected at Nassau and Beekman Streets. Samuel Morses Poverty How very poor Samuel Morse was at this time is indicated by a story told by General Strother of Virginia who hired Morse to teach him how to paint: I paid the money [tuition], and we dined together. It was a modest meal, but good, and after he [Morse] had finished, he said, This is my first meal for twenty-four hours. Strother, dont be an artist. It means beggary. Your life depends upon people who know nothing of your art and care nothing for you. A house dog lives better, and the very sensitiveness that stimulates an artist to work keeps him alive to suffering. In 1835, Samuel Morse received an appointment to the teaching staff of  New York University  and moved his workshop to a room in the University building in Washington Square. There, he lived through the year 1836, probably the darkest and longest year of his life, giving lessons to pupils in the art of painting while his mind was in the throes of the great invention. The Birth of the Recording Telegraph In that year [1836] Samuel Morse took into his confidence one of his colleagues in the University, Leonard Gale, who assisted Morse in improving the telegraph apparatus. Morse had formulated the rudiments of the telegraphic alphabet, or  Morse Code, as it is known today. He was ready to test his invention. Yes, that room of the University was the birthplace of the Recording Telegraph, said Samuel Morse years later. On September 2, 1837, a successful experiment was made with seventeen hundred feet of copper wire coiled around the room, in the presence of Alfred Vail, a student, whose family owned the Speedwell Iron Works, at Morristown, New Jersey, and who at once took an interest in the invention and persuaded his father, Judge Stephen Vail, to advance money for experiments. Samuel Morse filed a petition for a patent in October and formed a partnership with Leonard Gale, as well as Alfred Vail. Experiments continued at the Vail shops, with all the partners working day and night. The prototype was publicly demonstrated at the University, visitors were requested to write dispatches, and the words were sent around a three-mile coil of wire and read at the other end of the room. Samuel Morse Petitions Washington to Build Telegraph Line In February 1838, Samuel Morse set out for Washington with his apparatus, stopping at Philadelphia on the invitation of the Franklin Institute to give a demonstration. In Washington, he presented to Congress a petition, asking for a money appropriation to enable him to build an experimental telegraph line. Samuel Morse Applies for European Patents Samuel Morse then returned to New York to prepare to go abroad, as it was necessary for his rights that his invention was patented in European countries before publication in the United States. However, the British Attorney-General refused him a patent on the grounds that American newspapers had published his invention, making it public property. He did receive a French  patent. Introduction to the Art of Photography One interesting result of Samuel Morses 1838 trip to Europe was something not related to the telegraph at all. In Paris, Morse met  Daguerre, the celebrated Frenchman who had discovered a process of making pictures by sunlight, and Daguerre had given Samuel Morse the secret. This led to the first pictures taken by sunlight in the United States and to the first photographs of the human face taken anywhere. Daguerre had never attempted to photograph living objects and did not think it could be done, as a  rigidity of position was required for a long exposure. Samuel Morse, however, and his associate, John W. Draper, were very soon taking portraits successfully. Building of the First Telegraph Line In December 1842, Samuel Morse traveled to Washington for another appeal to  Congress. At last, on February 23, 1843, a bill appropriating thirty thousand dollars to lay the wires between Washington and Baltimore passed the House by a majority of six. Trembling with anxiety, Samuel Morse sat in the gallery of  the House  while the vote was taken and that night Samuel Morse wrote, The long agony is over. But the agony was not over. The bill had yet to pass  the Senate. The last day of the expiring session of Congress arrived on March 3, 1843, and the Senate had not yet passed the bill. In the gallery of the Senate, Samuel Morse had sat all the last day and evening of the session. At midnight the session would close. Assured by his friends that there was no possibility of the bill being reached, he left the Capitol and retired to his room at the hotel, broken-hearted. As he ate breakfast the next morning, a young lady with a smile, exclaimed, I have come to congratulate you! For what, my dear friend? asked Morse, of the young lady, who was Miss Annie G. Ellsworth, daughter of his friend the Commissioner of Patents. On the passage of your bill. Morse assured her it was not possible, as he remained in the Senate-Chamber until nearly midnight. She then informed him that her father was present until the close, and, in the last moments of the session, the bill was passed without debate or revision. Professor Samuel Morse was overcome by the intelligence, so joyful and unexpected, and gave at the moment to his young friend, the bearer of these good tidings, the promise that she should send the first message over the first line of the telegraph that was opened. Samuel Morse and his partners then proceeded to the construction of the forty-mile line of wire between Baltimore and Washington. Ezra Cornell, (founder of  Cornell University) had invented a machine to lay pipe underground to contain the wires and he was employed to carry out the work of construction. The work was commenced at Baltimore and was continued until the experiment proved that the underground method would not do, and it was decided to string the wires on poles. Much time had been lost, but once the system of poles was adopted the work progressed rapidly, and by May 1844, the line was completed. On the twenty-fourth of that month, Samuel Morse sat before his instrument in the room of the Supreme Court at Washington. His friend Miss Ellsworth handed him the message which she had chosen: WHAT HATH GOD WROUGHT! Morse flashed it to Vail forty miles away in Baltimore, and Vail instantly flashed back the same momentous words, WHAT HATH GOD WROUGHT! The profits from the invention were divided into sixteen shares (the partnership having been formed in 1838) of which: Samuel Morse held 9, Francis O. J. Smith 4, Alfred Vail 2, Leonard D. Gale 2. First Commercial Telegraph Line In 1844, the first commercial telegraph line was open for business. Two days later, the Democratic National Convention met in Baltimore to nominate a President and Vice-President. The leaders of the Convention wanted to nominate New York Senator Silas Wright, who was away in Washington, as running mate to  James Polk, but they needed to know if Wright would agree to run as Vice-President. A human messenger was sent to Washington, however, a telegraph was also sent to Wright. The telegraph messaged the offer to Wright, who telegraphed back to the Convention his refusal to run. The delegates did not believe the telegraph until the human messenger returned the next day and confirmed the telegraphs message. Improved Telegraph Mechanism and Code Ezra Cornell built more telegraph lines across the United States, connecting city with city, and Samuel Morse and Alfred Vail improved the hardware and perfected the code. Inventor, Samuel Morse lived to see his telegraph span the continent, and link communications between Europe and North America. Replacing the Pony Express By 1859, both the railroad and the telegraph had reached the town of St. Joseph, Missouri. Two thousand miles further east and still unconnected was California. The only transportation to California was by stage-coach, a sixty-day journey. To establish quicker communication with California, the Pony Express mail route was organized. Solo riders on horseback could cover the distance in ten or twelve days. Relay stations for the horses and men were set up at points along the way, and a mailman rode off from St. Joseph every twenty-four hours after the arrival of the train (and mail) from the East. For a time the Pony Express did its work and did it well. President Lincolns first inaugural speech was carried to California by the Pony Express. By 1869, the Pony Express was replaced by the telegraph, which now had lines all the way to San Francisco and seven years later the first  transcontinental railroad  was completed. Four years after that, Cyrus Field and  Peter Cooper  laid the  Atlantic Cable. The Morse telegraph machine could now send messages across the sea, as well as from New York to the Golden Gate.

Thursday, November 21, 2019

The Role of Social Media in Branding in the UK Dissertation

The Role of Social Media in Branding in the UK - Dissertation Example This research seeks to investigate social media and critically outline its characteristics in an attempt to define its role in branding. This research will specifically be confined within the United Kingdom. An investigation on social media either within the academic sources or over the Internet would reveal numerous and diverse definitions. Since its invention back in the 1980s, the Internet has rapidly evolved with the equally robust advances in information and communication technologies that enabled it to achieve the speed, coverage and accessibility crucial in the introduction and real-time delivery of rich media content, sophisticated web applications and systems. This development has allowed the Internet to become a major component of the strategies and platforms by which business enterprises operate. The social networking website is one of such breakthroughs. Friendster, MySpace, Facebook, Blogspot/Blogger and Twitter are some of the most popular forms of this Internet applica tion/system. By the year 2000, the usage of this web system exploded to billions of users combined. Facebook alone, through the analytics tool provided by Google Ad Planner, has more than 600 million users worldwide and 25 million of these are British. (Google 2011) The statistics is further reinforced by the fact that the website has 770 billion page views and 23-hour average visitor use. (Google 2011) If one has to consider the users of other social networking websites that are popular across the World Wide Web, the staggering figure could reach up to 1 billion. Facebook is, in fact predicted to achieve its one-billionth user by next year. (Business Wire 2007) In the British experience the figures are as impressive. For example, the percentage of social media users jumped from 22 percent four years ago to 44 percent in 2009 and approximately 35 percent of these users logging on to their favorite social networking site(s) at least once every week. (Shayon, 2010) The significance of these developments and figures for advertising and branding is tremendous. As a communications technology, social media has the power to influence individuals and groups. The humungous number of social media users highlights the degree of its import. Research Objectives This research seeks to investigate social media and critically outline its characteristics in an attempt to define its role in branding. This research will specifically be confined within the United Kingdom. To this end, the following goals would be pursued: Define and explain social media; Explain how social media can enhance branding; Identify emerging branding techniques within the social media sphere; Identify and explain existing cases of successful branding undertaken through or with the help of social media in the UK experience; Pitfalls and limitations of the social media in the branding context; Outline potentials and future development of the technology in the context of its role in brand building in the U K. What is Social Networking? An investigation on social media either within the academic sources or over the Internet would reveal numerous and diverse definitions. For this study’s purposes, the term social media would follow Paul Clark’s general assumption which explains social media as the ultimate democracy of expression, one that is â€Å"typified by e-mails, blogs, podcasts, video- and photo-sharing, voice-over IP, message forums and boards, and wikis† constituting some form of organic conversation that involved the production and access of contents by individuals using computers and the web. (Clark, 2010) Social networking websites such as Facebook can be an amalgamation of these social media elements and web applications. For example, they may offer their users photo and video-sharing services, blog/micro blogging functionalities, messaging/chat applications, boards and mail systems. The point is that the web is in constant flux and applications and fun ctionalities are often being developed and integrated in order to provide richer and more complete